Master data management: The key to getting more from your data - McKinsey Digital

In 2023, McKinsey surveyed more than 80 large global organizations across several industries to learn more about how they organize, use, and mature their master data. McKinsey’s Master Data Management Survey indicated that organizations have four top objectives in maturing their MDM capabilities: improving customer experience and satisfaction, enhancing revenue growth by presenting better cross- and up-selling opportunities, increasing sales productivity, and streamlining reporting.

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