everything they need, nothing that they don't - storytelling with data

 I’ve always had a fascination with the discipline of “wayfinding,” which is a term describing the ways architects, city planners, designers, and artists make it as easy as possible for people to navigate unfamiliar places. 

Think back to the last time you visited an amusement park, attended a sporting event or large concert, or passed through an airport or a public transportation system. These venues are visited by tens of thousands of people in a single day, many of whom have never been there before. For the enjoyment and safety of everyone, it’s critical (and, in many cases, legally required) that there be clear, visible, and authoritative signage physically present to help people get around the space and find what they’re looking for. 

What’s fascinating to me is that wayfinding is so frequently context-specific. Rather than just posting maps of the whole airport, amusement park, or stadium, wayfinding is based much more around where you, the visitor, are standing at that moment. From there, the best wayfinding provides clear signage and path markings for the most likely things you might want to do, information you might need to know, or places you might want to go, based on the simple fact that you’re in that specific spot at that specific time.

Read more: https://www.storytellingwithdata.com/blog/everything-they-need-nothing-that-they-dont 


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