Reset and reimagine: The role of generative AI in SG&A success - McKinsey & Company

In this episode of McKinsey Talks Operations, recorded at McKinsey’s recent CFO forum in partnership with Inside the Strategy Room, host Daphne Luchtenberg talks with Matt Jochim and Martin Rosendahl, partners in McKinsey’s London office, along with Samdruk Thomas, an associate partner based in Zurich. Together, they delve into the challenges and opportunities faced by sales, general, and administrative (SG&A) functions in today’s fast-moving economy. Discover how courageous leadership by CFOs can balance short-term cost pressures with long-term innovation, leveraging digital technologies such as generative AI, and how a clear strategic road map can deliver a successful transformation.

Their conversation has been lightly edited for clarity.

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