Identifying tension in data stories - storytelling with data

Tension is an important part of any good story. Without it, things fall flat (or rather, they remain flat, because there’s nothing to lend shape!). Tension is a key component of data stories, too. That said, understanding and aptly articulating tension so that it can be used to communicate in a business setting can sometimes feel like an elusive process. In this short post, I’ll share several strategies that can help you identify tension, with the promise that taking a few minutes to do so will markedly improve your next graph, slide, or presentation.

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