What is generative AI? - McKinsey & Company

Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent new breakthroughs in the field have the potential to drastically change the way we approach content creation.

Read more: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai

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