Gartner Top 10 Data and Analytics Trends for 2021 - Gartner

When COVID-19 hit, organizations using traditional analytics techniques that rely heavily on large amounts of historical data realized one important thing: Many of these models are no longer relevant. Essentially, the pandemic changed everything, rendering a lot of data useless.

In turn, forward-looking data and analytics teams are pivoting from traditional AI techniques relying on “big” data to a class of analytics that requires less, or “small” and more varied.

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