Data Analytics in Football - Footballytics

Data alone is not enough to discover new things. Data does not automatically lead to insights. Analyzing and interpreting data is hard work. 

The challenge is to interpret the data correctly. And this is not about technology, processes and methods, but primarily about football know-how, openness and curiosity. To gain real and valuable insights, it takes numerous iterations between soccer knowhow and data knowhow. 

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