Data Analytics vs Data Analysis: What’s The Difference? - bmc blogs

Data analysis, data analytics. Two terms for the same concept? Or different, but related, terms?
It’s a common misconception that data analysis and data analytics are the same thing. The generally accepted distinction is:

  • Data analytics is the broad field of using data and tools to make business decisions.
  • Data analysis, a subset of data analytics, refers to specific actions.

To explain this confusion—and attempt to clear it up—we’ll look at both terms, examples, and tools.

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